Media is such a way through which information is transmitted to millions of people at once. Earlier, people used to dance, songs, drama to reach their point of view to others, so that they had to communicate directly with others. It has changed over time and Print Media had taken in its place, then the mass media, and now through social media. Media is a very easy and robust way of communication. Nowadays, media is the easiest way to reach and get news. Through radio, TV, newspaper, and internet one can easily communicate with others.Media is an important place in our society.
Short History of Media Revolation
When the media started work for the first time, the print media came, this means the newspaper. Through newspapers, the people started to print their own information or the necessary information to reach the people. Through this, many people have come to know the information in a very short period of time. After this, the radio came, through which we could listen to songs, diverse information, and news. By setting the frequency of the radio, this village started reaching the city. After this, the revolution in the field of media brought TV revolution. The tv was used to entertain many serials, knowledge enhancements, as well as news broadcasting in it. In addition to hearing any program, we could also see it. At the time, there was only Doordarshan was only media channel. It used to be 2 times a day for 10-15 minutes, which covered the essentials of the country and foreign news only.
What is media? (Media Definition)
Paper media used to work for local news, TV stars, politicians etc. All these could be read in detail in print form. Over time, the channels grew in TVs. It has created the trend of people, Different types of Channel were made e.g news, in which news of 24 hours started to come. Now channels there are different channels like Separate channels for movies, religious channels, channels for children, different channels of every language, channels have come for comedy serial. Along with this, now they create a new channel to telecast back their old serials with the media. In this way, the network of media names spread to the country, society.
Number of TV Channels in India
- News Channel (Hindi) – 25(Approx)
- Recreational Channel (Hindi) – 25(Approx)
- Film Channel – 20(Approx)
- Music Channel – 15(Approx)
- Kids Channel- 14(Approx)
- Informational Channel – 18(Approx)
- Religious Channel – 29(Approx)
- Sports Channel – 13(Approx)
Essay on the positive and negative impact of the media channel
Media Advantages and Disadvantage
Increasing media in TV has both positive and negative impact on the society, on the life Media have many benefits, so many losses. Let’s know about it in detail –
Media Positive Impact and Advantages
The biggest instrument of media is television today. There are numerous entertainment channels on TV today, there are as many or more news channels.
- Through media, people get education, they know health, environment, and other information through TV, radio programs.
- Through media, people get a good platform to keep their talents in front of everyone in the world.
- Children’s knowledge grows. Children like Discovery learn a lot through quiz programs.
- Radio is also a good medium, it keeps getting information on anything. Nowadays mobile also has the facility of radio, FM.
- Advertising through media has opened the way for the company’s advancement. As soon as the media came behind them, to advertise their product, they got good media. People get information about different types of products
- TV channels also earn by advertising.
- It’s a great way of entertainment. People started entertaining through the show, TV serials, news, songs, movies.
- Countries of different regions of the world, people of religion can come together and show their talk, their talents in it.
- Through media, live news of the country and the world can be found. These media are immediately imprisoned in any corner of the world and they are brought in front of everyone.
- Different channels have become different for all subjects, which helps people why they want to see their wishes, when they want to see it.
- There is a separate channel for children so that parents can show them only, and keep them away from the rest of the channel.
- Many religious channels are also available, which can accommodate our y elderly people.
- There are also many types of news channels, different for local news, separate for the state, separate for the country, different for the foreign and separate channel of share market. If there are so many options, we can choose anyone with our own intention. These channels are available in many languages, so those who understand different languages of the country can enjoy these channels in their regional language.
- For the latest news, the internet can also be supported, social media is quite popular nowadays, by which many people are connected, and share information with them as well.
- A lot of sports channels come also on TV, thanks to them, we sit at home and enjoy the ongoing cricket match.
Many people work hard to open the pole of corrupt leaders with media. They bring their truth to everyone by a sting operation.
- Celebrity actors are afraid of doing anything wrong due to the form of media because the media is showing their every activity.
The media, who work hard every day for their news and views, every media tries to do it that the news or program will be telecasted in the first channel. Media has become part of our everyday life.
Negative effects of media channels ( Media Disadvantages )
- channels became rivalry are increasing. In the TRP race, they do not pay attention to the quality of the program, and just show anything.
- Nowadays, the advertisement comes more than the TV program. Those who have TV channels get money from advertising, so they show ads more in their program, and shorten the program.
- To show anything, nowadays, the squat is served. Many times, there are programs in the family channel that can not be seen sitting with the family, and suddenly all of them feel confused.
- Most people have become busy because of the growing channel in TV. After one program, they keep sitting in front of TV sets. Along with this, more programs come in the different channel at the same time. It means people’s lives are just around the TV, mainly such women do.
- Due to their program, women leave all the works of the house. Many times their husbands are troubled by this habit.
- People spend time due to spending more time in social media, social media. It also affects the social life of the people.
- Mass media, the worst effect of social media is on children and students, they take their focus more on this, thereby affecting their studies.
- Mass media, social media, in a way puts you in the habit, it becomes difficult for you to remain without it. This also stops the development of the mind of the person, and they are not able to think creatively.
- Continual mass media, exposure to social media, affect children’s brains, and eyes. Children begin to wear glasses at an early age. Apart from this, many health problems such as a headache, pain in back etc.
- There are many problems for those who spend more time in social media. If the parents do not pay attention, then children fall in the company of wrong people, and they spoil their future.
- There are many dirty channels also on the mass media, social media. This is like a curse for our society, which distorts the future of the country. For this, the government should take strong action, and such a TV channel should not allow the program to be broadcasted on TV.
- Many people hear the FM, they put headphones, listen to it, do the driving. It has trouble in their ears, as well as using headphones during driving is also a major reason for the accident. It was just recently heard that a school bus hit the train, killing 15-20 children. The reason for the accident was that the driver used to have a headphone so that he could not hear the voice of the man standing in the gate of the railway.
- Programs which are shown on mass media, social media, many times also give wrong education. There are also programs related to crime, which gives new people a new idea, and this leads to a variety of criminal incidents in our society as well.
- Cigarette, alcohol consumption is also shown openly in the mass media, social media programs, children are also affected with this view, they take it down in their life.
- The programs shown in TVs are very rich, poor, caste, religion, and people get wrong education.
- By the influence from social media children and young people do some risky at their own home and make them suffer. During the time of ‘Shaktimaan’ serial, when the serial was coming, the children were also following it in their house, so many children went to their life..
- To make their news media, they speak anything, they go to any extent. Nowadays the truth in the media is less content.
- Talk about wrong about any actor, actress, politician or Famous personality.
- In the media of this country, you will not be able to help them during the disaster, accident, but you will ask them how do you feel? It looks like they have lost their humanity as well.
- The media has promoted casteism, sometimes it is said for a particular religion, that people of that religion are invited, and many times the issues reach the communal riot.
- Sometimes some rumors are spread about a particular person so that the reputation of that person is destroyed.
Media Obligations and duties towards society
- The media should keep in mind that what they are showing is true. False, rumor should not be shown.
- No one should disturb mentally by your program.
- Such programs should be shown so that the country society can learn something and move forward.
The government should keep an eye on the mass media and social media, no wrong thing, unsavory programs should not be telecast.
The media has become such a platform, which has a significant high position in the society, should work itself to maintain its reputation. However, the media works very hard, they work 24 hours, so that they can entertain the society. Thanks to them, the film actor becomes the star, the black-eyed politician comes out.
Article by Nilima Inani / EducationLeave a Comment
Free sample essay on Mass Communication in India. Radio, T.V., films, newspapers, and periodicals, etc. are the various forms of the mass media and communication. The importance of these can hardly be overemphasized.
T.V., films, newspapers, and periodicals, etc. are the various forms of the mass media and communication. The importance of these can hardly be overemphasized. They play a vital role in dissemination of knowledge and information, formation of public opinion, national integration and removal of superstition. The urgency and importance of multi-channels of mass communication for a country like India, with a population of more than a billion, is clear.
Radio broadcasting started in India in 1927, in Mumbai and Kolkata. Since then it has spread as a vast network, covering almost all the villages, hamlets, towns and cities. It was christened Akashvani in 1957. Now, there are over 100 stations of All India Radio, serving as very effective means of communication, education and entertainment. Radios and transistors are very popular as they are cheap, handy and affordable. Over 95% of our population is covered by its vast network of stations and broadcasting centres. Now there are about 273 bulletins for duration of 37 hours in its regional, national and external services. It is one of the biggest news organisations of its kind in the world. There are 78 news bulletins in 19 languages in home service from Delhi alone.
Image Source : 220.127.116.11
Then there are 127 regional bulletins in 62 languages. In the external air service, bulletins in 67 languages and dialects are broadcast every day. Besides, there are sports bulletins, special bulletins, weather and Parliament bulletins. There are hosts of other, very useful bulletins, commentaries and broadcasts to cover events, people, news, and views of national and international importance. Yuvak Vain is a programme for the youth of the nation, by the young men and women of the country, between the ages of 15 and 30. For school students most of the AIR stations have regular programmes, based on their school curriculum. Students of degree courses are also provided support and service on the air by many stations. Rural and agricultural programmes in various Indian languages and dialects are broadcast daily for the benefit of small and marginal farmers, agricultural labourers and others in the villages. Thus, radio in India has taken giant strides in these years.
Television came to India in 1959, with three days a week limited transmission. However, from 1965 these became regular. Since 1976 when Doordarshan came into being, it has emerged as a very powerful and effective means of mass communication. It has seen a phenomenal growth of installation of one transmitter a day in 1984 and after. A vast network of over 350 transmitters of the Doordarshan now reaches an estimated 80% of our population. The popularity of television is on the increase and soon it will cover the entire population of our country. In order to cater to the wide interests of large sections of our population, more channels are being added and introduced. The introduction of the Metro channel in 1984 in Mumbai, Kolkata and Chennai has been historical. Now, it is available in many cities and towns. The services of Doordarshan for school and university education have helped a lot in the promotion of education and training.
The satellite communication has really revolutionised the means of mass communication and information. The radio and television broadcasts via satellites have made communication instant and universal. It has turned the whole world into a global village. Now viewers have access to more and greater selection of viewing on T.V. The implications of satellite communication are really very complex, varied and far-reaching. It has its own inherent strengths and weaknesses, which are unfolding with the passage of time. But it is beyond any shadow of doubt that satellite communication will go a long way in helping a developing country like India in overcoming its many socioeconomic problems and in the achievement of development goals.
The influence of films on Indian masses, means of mass communication, has been vast and abiding. The popularity of films is unquestionable. Hundreds of feature films and documentaries are made every year in India. Our film industry is one of the biggest in the world. In spite to its commercialism, its appeal and popularity is vast, abiding and immediate. It has tremendous possibilities but we should see to it that its box office aspects are not allowed to run riot. The Indian film industry should not forget its social and moral obligations.
The industry should be precise, clear and sure about its scope, purpose and objectives. Similarly, the government should have no aphorism in respect to its policy in regard to the control, purpose and regulation of the industry. The multiplicity of authorities, which have a say in the industry, should be removed so as to provide healthy growth to the film industry. Moreover, censorship should be more liberal in its approach to films produced and screened. But filmmakers should avoid too much sex and violence in their films. They should aim at healthy entertainment and desirable social and cultural change through this popular means of communication.
Freedom of speech and expression is very significant in a democracy. It includes the freedom of the films, the press, and broadcasting, etc. In other words, freedom of speech and expression means autonomy of the media. But autonomy also involves greater accountability. It means that there should be no loss of credibility. But commercialisation of mass media without proper safeguards can be dangerous. There is a lot of money in different media and there is the possibility of misuse of the media for personal gains. Autonomy of mass media is desirable but it is also desirable that it is self-regulatory and self-disciplined so as not to come into pressures and that it fulfills its commitments to values and ideals enshrined in our Constitution.
Rights and duties go together. No autonomy, more specifically that of media, can have desirable objectives until and unless there are proper checks and balances to prevent its abuse. Therefore, it is essential that before granting autonomy to the electronic mass media, all its aspects are taken into consideration. In this context, the Prasad Bharati Bill 1989 comes to mind. It has tried to analyse different aspects of the matter in detail.
The Supreme Court judgment asking the Central Government to establish an independent public authority to control and regulate the use of electronic media is a welcome decision. It implies that freedom of speech applies not just to the print but also to the electronic media. This judgment marks a new, bold and significant beginning in liberating electronic media from government control and monopoly.