How to Use LinkedIn Buttons, Badges and Links
Your LinkedIn profile is one of the most important online networking tools available today. It provides information on your background, including your experience, skills, and education, to hiring managers, contacts, and your network that can help you with your job search.
Furthermore, it makes connecting with your network easy and facilitates introductions to people outside your network through mutual connections or a messaging system.
Your LinkedIn profile is a concise version of your education and experience, which will show up in search results and remain visible for any visitor, even if they do not have a LinkedIn account.
A LinkedIn profile can increase your visibility online and help build your professional brand that showcases your background to prospective employers. Professional branding is a marketing concept that reflects your professional character, skills, goals, and reputation. It gives insight into kind of employee you are, as well as your future career aspirations. A properly curated LinkedIn profile can effectively illustrate the characteristics of your brand to new companies and future coworkers.
In order to promote your profile, LinkedIn provides View My Profile buttons and badges containing LinkedIn graphics that you can add to your email signature, online resume, blog, or website.
How to Get a LinkedIn Profile Badge for Websites and Resumes
Social networking websites are constantly changing the features and navigation to improve user experiences.
LinkedIn is no different, and the website offers a "Public Profile Badge Builder" that allows you to create links with a custom eye-catching badge for your LinkedIn profile. This badge provides a quick, easy way for users to move directly from your website, social media accounts, or electronic resume to your LinkedIn profile.
These badges include your profile photo, job title and the company you work for. They are larger than buttons and a great way to grab attention. Use these badges on your website, blog or online resume.
- Log into LinkedIn and click the "Update your public profile settings" button underneath your profile picture.
- On the right side of the screen, there is a section titled "Customize Your Public Profile." Make any changes to your public profile settings and save them.
- Underneath that section is "Your Public Profile Badge". Click the link to create your custom badge.
- Follow the directions in the "Public Profile Badge Builder" to copy and paste the HTML codes into your website or resume. There are a few badge styles to choose from, and the code will include a link to your LinkedIn public profile.
- Preview your changes, if possible, before making any permanent changes that are made public.
How to Add a LinkedIn Button to Your Website or Resume
If you are looking for a small, simple button without the addition of a photo or other details from your LinkedIn profile, you have many options to choose from. These are streamlined badges that simply say "View my profile on LinkedIn" and can be placed on your website, blog or online resume.
- After logging into LinkedIn, go directly to this page for LinkedIn buttons.
- To add a LinkedIn button to a TypePad blog, simply click on "Add to My TypePad blog" and your button will be added to your blog.
- Or, choose a button and copy the HTML code in the box next to the button you have selected. There are a variety of sizes to choose from.
- The code will include a link to your LinkedIn public profile.
- Paste the code into a blog, website or online resume.
How to Add a LinkedIn Button to Your Email Signature
Adding a LinkedIn link to your email signature is a great way to direct potential employers and connections to your LinkedIn profile every time you send an email. Once installed, the link will show up underneath your normal signature, making your LinkedIn profile accessible to anyone with whom you correspond.
- Add the URL of your LinkedIn Profile to your email signature.
- An added benefit of the LinkedIn Button is its customizable feature that allows a user to create their own signature headline. Type something along the lines of "View My LinkedIn Profile" into your signature and use your LinkedIn URL to add a hyperlink to that text.
Nowadays it's a good idea to put your LinkedIn address in your resume heading. So, what should you do if yours is really long with lots of numbers and letters that don't make any sense? Are you really supposed to put something that "ugly" at the top of your resume? But if you don't, you could miss out on the benefit of an employer seeing your fantastic LinkedIn profile.
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Why are Those LinkedIn Links So Long?
If you're lucky enough to have joined LinkedIn early in the game, LinkedIn may have given you a short, clean address (also called a "URL") with your name in it. Or, if you're joining now and you have a truly unique name that no one has entered into the LinkedIn membership system, you may receive a short LinkedIn address. In either case, that would mean your LinkedIn URL looks smart and it's ready to be typed as-is in your resume heading.
But most of us aren't that lucky and there are now lots of members with our exact or similar names. So that each of us has a unique URL, the LinkedIn system has to add all those crazy characters, making it really long. But you don't have to put that long address in your resume heading or type it each time you give it out. There's a work-around.
How to Shorten Your Long LinkedIn Address (URL) for Your Resume
Here's what to do if your LinkedIn address is long and cumbersome. Shorten it!
1. Use an online tool to create a shortened web address. Here are some free tools that can do it for you.
Google URL Shortener (https://goo.gl/)
2. Enter your long LinkedIn address and let the tool create a new, shortened URL for you.
On some of these sites, you can request a particular short URL. I like that option because you can sometimes get one with your name in it or perhaps with a word that's relevant to your profession. Even if you don't get that special name or word, the shortened URL will be, well, much shorter than what you entered and will look much better in your resume heading.
By the way, after you get your shortened URL, you don't have to notify LinkedIn or make any changes to your LinkedIn profile. You can simply use your shortened URL whenever and where ever you want. Think how much easier it will be to remember that short URL when you go to type it in an email or a document!
Update: I got this note from Lucas, one of our readers.
"Your readers may benefit from adding LinkedIn's "Custom URL" feature to the list of methods for shortening the address. From "Edit my public profile" there is an option in the top right of the page that allows you to choose your URL in the same manner that you would choose a new email address."
Thank you, Lucas!